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Discover our revolutionary curl-enhancing keratin treatment, KCTEXTURE!

The power of Signature Keratin

From our revolutionary keratin treatments to shampoos and conditioners, each product in our collection is powered with proprietary Signature Keratin for stronger, healthier hair.

Keratin before after.

#1 in Keratin Treatments

Find your perfect keratin smoothing treatment

Keratin Treatments Hair Products.

The Foundation for Beautiful Hair Every Day

Find your keratin-enhanced regimen

What Is Keratin?

Hair is made up of keratin—this protein makes up the natural structure of hair and directly affects the strength and health of the hair. Keratin also forms the protective shield around the hair, when keratin is optimized it leads to stronger, healthier hair.

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